Branding & Exposure
How to Create Videos for Patient Education
Since the launch of YouTube in the year 2005, online videos have become omnipresent. On an average day, over 89 million Americans watch a combined total of 1.2 billion online videos.
Doctor Lifestyle
Should Doctors Have Beards?
How many of you have ever come across the question: should doctors have beards?
Practice Marketing
Medical Practice and the Benefits of Legal Perspective
If you are a doctor running your own medical practice, caring for patients and managing your staff are likely to take up much of your valuable time.
Branding & Exposure
How to Get Patients as a New Doctor
There is no better feeling than graduating medical school. However, a few problems will face you in your early years as a doctor. Here are a few ways that can help a new doctor gain new patients.
Clinical News
Preventing Patients From Feeling Trapped by the System
When a patient is ill, they come in to see you so that you can help them get well.
Doctor Lifestyle
Why You Should Constantly Thank Your Nurses
Nurses are the unsung heroes of the healthcare system.
Branding & Exposure
FindaTopDoc - A Smarter Solution Than Physician Directories
Nowadays, thousands and thousands of patients are searching online for terms such as “search for a top doctor” and “find a top doctor”.
Branding & Exposure
Is Google's Impression of You Correct?
If you want to make a good first impression on prospective patients, you should Google yourself and your practice first.
Practice Marketing
Using the Internet to Recruit Patients
It’s important for any business to have an online presence and a medical practice is no different.
Branding & Exposure
How Often Should a Doctor Blog?
Before you create your blog and start writing posts, it is essential that you decide how often you want–or need–to write. Generally, the more frequently you post, the greater traffic and exposure you may get. Yet, is there a minimum frequency that doctors, physical therapists, and other healthcare professionals need to post articles or videos?
Doctor Reputation
How Patient Reviews Can Benefit Your Medical Practice
Similar to other businesses, medical practices must implement marketing strategies in order to accomplish both long- and short-term goals. Most medical practices choose to implement a blend of different marketing strategies with an aim to increase revenue, gain a competitive edge, advertise products and services, or venture out into new markets. While there are hundreds of strategies to market your medical practice, nothing can compete with a long-term approach to increase your reputation.
Doctor Reputation
A Doctor’s Role in Motivating Patients to Quit Smoking Before Surgery
Over 42 million adults in the United States are smokers and every year, millions of smokers are required to undergo surgery with anesthesia.
Doctor Lifestyle
Are Doctors Bad at Customer Service?
Customer service is important in any line of business, even healthcare.
Branding & Exposure
New Doctors: Are White Coat Ceremonies Necessary?
No doctor alive will tell you they can forget their medical school days.
Clinical News
What GPs Should Know About Medicare Annual Wellness Visits
Insurance is a tricky issue.
Doctor Reputation
Inspiring Students and the Community
Slowly but surely, doctor leadership is becoming an important part of healthcare.
Clinical News
Virtual Doctor Visits Have Their Limitations, Too
Throughout the years, we have seen the world of medicine constantly change thanks to advancements in technology. Today, telemedicine jobs are on the rise and telehealth is living up to its potential.
Practice Marketing
Marketing Strategies for Hospitals: Is It Possible?
Marketing is a part of any successful business or workplace and the healthcare system is no exception.
Clinical News
Why Do Doctors Refuse Help for Burnout?
Burnout refers to long-term stress that derives from feeling emotionally depleted, being cynical, and experiencing a low sense of personal achievement.
Medical Equipment
Choosing the Right Type of Ultrasound Machine for Your Clinical Setting
Throughout the years, ultrasound machines have grown in popularity in the healthcare industry. They are used in various medical practices, ranging from obstetrics and pediatrics to cardiology and physical therapy. If you are in the market for an ultrasound machine, there are a few factors you should take into consideration.
Clinical News
Non-Compliance Is Emotionally and Physically Costly
In healthcare, compliance, also referred to as adherence, is defined as “the degree to which a patient correctly follows medical advice”.
Doctor Lifestyle
What Doctors Can Learn from Volunteering
Volunteering is such a wonderful thing to do.
Practice Marketing
Ideas to Help Market Your Practice
Today, it is absolutely necessary to understand the best ways to market your practice. Here are a few ideas to help you put your practice on the map!
Clinical News
Growing Trends in Alternative Medicine
At a time when one in two American adults has at least one chronic disease, it is safe to say that not all medicine has been figured out. There are numerous drugs for medical conditions and health guidelines regarding food intake, smoking, and physical exercise. However, when your patients complain about ongoing headaches, heartburn, or joint pain, medicine often has little to offer. For this reason, many doctors are turning to alternative medicine as a larger and more integrative approach to health.
