How to Create Videos for Patient Education
Branding & Exposure

How to Create Videos for Patient Education

Since the launch of YouTube in the year 2005, online videos have become omnipresent. On an average day, over 89 million Americans watch a combined total of 1.2 billion online videos.
Should Doctors Have Beards
Doctor Lifestyle

Should Doctors Have Beards?

How many of you have ever come across the question: should doctors have beards?
Medical Practice and the Benefits of Legal Perspective
Practice Marketing

Medical Practice and the Benefits of Legal Perspective

If you are a doctor running your own medical practice, caring for patients and managing your staff are likely to take up much of your valuable time.
New Doctors Getting New Patients
Branding & Exposure

How to Get Patients as a New Doctor

There is no better feeling than graduating medical school. However, a few problems will face you in your early years as a doctor. Here are a few ways that can help a new doctor gain new patients.
Preventing Patients From Feeling Trapped by the System
Clinical News

Preventing Patients From Feeling Trapped by the System

When a patient is ill, they come in to see you so that you can help them get well.
Why You Should Constantly Thank Your Nurses
Doctor Lifestyle

Why You Should Constantly Thank Your Nurses

Nurses are the unsung heroes of the healthcare system.
FindaTopDoc - A Smarter Solution than Physician Directories
Branding & Exposure

FindaTopDoc - A Smarter Solution Than Physician Directories

Nowadays, thousands and thousands of patients are searching online for terms such as “search for a top doctor” and “find a top doctor”.
Is Google's Impression of You Correct?
Branding & Exposure

Is Google's Impression of You Correct?

If you want to make a good first impression on prospective patients, you should Google yourself and your practice first.
Using the Internet to Recruit Patients
Practice Marketing

Using the Internet to Recruit Patients

It’s important for any business to have an online presence and a medical practice is no different.
How Often Should A Doctor Blog?
Branding & Exposure

How Often Should a Doctor Blog?

Before you create your blog and start writing posts, it is essential that you decide how often you want–or need–to write. Generally, the more frequently you post, the greater traffic and exposure you may get. Yet, is there a minimum frequency that doctors, physical therapists, and other healthcare professionals need to post articles or videos?
How Patient Reviews Can Benefit Your Medical Practice
Doctor Reputation

How Patient Reviews Can Benefit Your Medical Practice

Similar to other businesses, medical practices must implement marketing strategies in order to accomplish both long- and short-term goals. Most medical practices choose to implement a blend of different marketing strategies with an aim to increase revenue, gain a competitive edge, advertise products and services, or venture out into new markets. While there are hundreds of strategies to market your medical practice, nothing can compete with a long-term approach to increase your reputation.
A Doctor’s Role in Motivating Patients to Quit Smoking Before Surgery
Doctor Reputation

A Doctor’s Role in Motivating Patients to Quit Smoking Before Surgery

Over 42 million adults in the United States are smokers and every year, millions of smokers are required to undergo surgery with anesthesia.
Are Doctors Bad at Customer Service?
Doctor Lifestyle

Are Doctors Bad at Customer Service?

Customer service is important in any line of business, even healthcare.
New Doctors: Are White Coat Ceremonies Necessary?
Branding & Exposure

New Doctors: Are White Coat Ceremonies Necessary?

No doctor alive will tell you they can forget their medical school days.
Inspiring Students and the Community
Doctor Reputation

Inspiring Students and the Community

Slowly but surely, doctor leadership is becoming an important part of healthcare.
Virtual Doctor Visits Have Their Limitations, Too
Clinical News

Virtual Doctor Visits Have Their Limitations, Too

Throughout the years, we have seen the world of medicine constantly change thanks to advancements in technology. Today, telemedicine jobs are on the rise and telehealth is living up to its potential.
Marketing Strategies for Hospitals: Is It Possible?
Practice Marketing

Marketing Strategies for Hospitals: Is It Possible?

Marketing is a part of any successful business or workplace and the healthcare system is no exception.
Why Do Doctors Refuse Help for Burnout?
Clinical News

Why Do Doctors Refuse Help for Burnout?

Burnout refers to long-term stress that derives from feeling emotionally depleted, being cynical, and experiencing a low sense of personal achievement.
Choosing the Right Type of Ultrasound Machine for Your Clinical Setting
Medical Equipment

Choosing the Right Type of Ultrasound Machine for Your Clinical Setting

Throughout the years, ultrasound machines have grown in popularity in the healthcare industry. They are used in various medical practices, ranging from obstetrics and pediatrics to cardiology and physical therapy. If you are in the market for an ultrasound machine, there are a few factors you should take into consideration.
Non-Compliance Is Emotionally and Physically Costly
Clinical News

Non-Compliance Is Emotionally and Physically Costly

In healthcare, compliance, also referred to as adherence, is defined as “the degree to which a patient correctly follows medical advice”.
What Doctors Can Learn from Volunteering
Doctor Lifestyle

What Doctors Can Learn from Volunteering

Volunteering is such a wonderful thing to do.
Practice Marketing Material Ideas
Practice Marketing

Ideas to Help Market Your Practice

Today, it is absolutely necessary to understand the best ways to market your practice. Here are a few ideas to help you put your practice on the map!
Growing Trends in Alternative Medicine
Clinical News

Growing Trends in Alternative Medicine

At a time when one in two American adults has at least one chronic disease, it is safe to say that not all medicine has been figured out. There are numerous drugs for medical conditions and health guidelines regarding food intake, smoking, and physical exercise. However, when your patients complain about ongoing headaches, heartburn, or joint pain, medicine often has little to offer. For this reason, many doctors are turning to alternative medicine as a larger and more integrative approach to health.